Glossary entry (derived from question below)
English term or phrase:
qualified circulation vs audited circulation
English answer:
not the same
Added to glossary by
Melissa Stanfield
Jan 12, 2007 06:51
17 yrs ago
English term
Sweden
Medical Translator
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, English
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qualified circulation
English
Marketing
Advertising / Public Relations
Are "Qualified Circulation" and "Audited Circulation" synonyms?
See http://www.bpaww.com/resources/guide/ReadingConsumerCircStat... and http://www.proz.com/kudoz/1716594
If yes, please provide some evidence.
If no, please explain the difference.
See http://www.bpaww.com/resources/guide/ReadingConsumerCircStat... and http://www.proz.com/kudoz/1716594
If yes, please provide some evidence.
If no, please explain the difference.
Responses
| 4 +3 | not the same |
Melissa Stanfield
|
Change log
Jan 12, 2007 07:18: Steffen Walter changed "Term asked" from "Qualified Circulation" to "qualified circulation"
Responses
+3
1 hr
Melissa Stanfield
Australia
Australia
Native in English
&
English
Australia
NAATI Accr. Italian-English Translator
Native in: English (Variant: Australian)
Works in: Italian to English, English
Related KudoZ points
:
4
English term (edited):
qualified circulation vs audited circulation
Selected
not the same
I don't believe they are the same thing - Qualified circulation are the actual "number of paid subscribers and selected individuals who have requested complimentary subscriptions" which does not include certain publications, whereas the audited circulation is the above number which as been externally audited - verified - by an auditing company. Therefore, a company can provide details of its qualified circulation, but would be well advised to back that up with audited circulation numbers to improve credibility.
I will go and find the other links I read to back this up - one is posted below.
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Note added at 1 hr (2007-01-12 08:24:36 GMT)
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I meant of course "has been externally audited" - not "as been externally audited" - sorry!
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Note added at 1 hr (2007-01-12 08:25:54 GMT)
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There is a definition of "qualified circulation" in this PDF document.
http://www.bpaww.com/resources/guide/ReadingConsumerCircStat...
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Note added at 1 hr (2007-01-12 08:28:31 GMT)
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Page 4 of this PDF document (an audit report) gives a table of figures of "audited and unaudited qualified circulation"
http://www.landlinemag.com/Advertising/2007/L012P0J6_stmnt.p...
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Note added at 1 hr (2007-01-12 08:31:45 GMT)
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I just realised I gave you your own link up there - sorry ;) I think it does indicate that there is a difference though - without it, all these audit firms would be out of business - advertising firms would be less willing to buy space etc.
I will go and find the other links I read to back this up - one is posted below.
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Note added at 1 hr (2007-01-12 08:24:36 GMT)
--------------------------------------------------
I meant of course "has been externally audited" - not "as been externally audited" - sorry!
--------------------------------------------------
Note added at 1 hr (2007-01-12 08:25:54 GMT)
--------------------------------------------------
There is a definition of "qualified circulation" in this PDF document.
http://www.bpaww.com/resources/guide/ReadingConsumerCircStat...
--------------------------------------------------
Note added at 1 hr (2007-01-12 08:28:31 GMT)
--------------------------------------------------
Page 4 of this PDF document (an audit report) gives a table of figures of "audited and unaudited qualified circulation"
http://www.landlinemag.com/Advertising/2007/L012P0J6_stmnt.p...
--------------------------------------------------
Note added at 1 hr (2007-01-12 08:31:45 GMT)
--------------------------------------------------
I just realised I gave you your own link up there - sorry ;) I think it does indicate that there is a difference though - without it, all these audit firms would be out of business - advertising firms would be less willing to buy space etc.
4 KudoZ points awarded for this answer.
Comment: "Thank you very much!"
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