This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
захлебнулся в растущем, как снежный ком, количестве
стеклоочиститель со щетками каркасной конструкции
Jan 20, 2014 15:29
10 yrs ago
Russian term

нетранзитивное чтение

Russian to English Marketing Philosophy The Philosophy of Advertising
Являясь частью реальности, реклама сама потребляется как вещь, причем «образует идеальный, особо показательный предмет системы вещей», некие знаки, предназначенные для нетранзитивного чтения.
Proposed translations (English)
5 +5 intransitive reading/perception
Change log

Jan 20, 2014 16:07: Natalia Volkova changed "Field (specific)" from "Advertising / Public Relations" to "Philosophy" , "Field (write-in)" from "(none)" to "The Philosophy of Advertising"

Discussion

Alexandra Schneeuhr Jan 20, 2014:
Maybe what matters here is... an impression the author of the source text wishes to make on the target audience? ))
The Misha Jan 20, 2014:
It matters little what you call it Rest assured that unless this is some really targeted academic article no English speaker in his or her right mind will be able to understand what this is about. Even if it IS an academic article, it is still fairly hopeless since they are sure to have their own lingo for that on this side of border.

Proposed translations

+5
11 mins
Selected

intransitive reading/perception

I'd probably use the later term, like in the example below:

What Bullough calls aesthetic distance, other philosophers have spoken of as disinterested attention (Stolnitz) or intransitive perception (Vivas), which consists in looking at an object for no reason.

But literal iintransitive reading should work as well (?)
Peer comment(s):
agree Alexander Grabowski
12 mins
Thank you!
agree Natalia Volkova : Yes, http://en.wikipedia.org/wiki/Intransitivity
19 mins
Thank you, Natalia!
agree MariyaN (X)
3 hrs
Thank you!
agree The Misha : It makes no difference what you call it. Pls see the discussion.
3 hrs
I guess it is supposed to sound sufficiently scientese as the source text is either an undergraduate's thesis or smth of the kind (if one to believe Google ;))
agree cyhul
12 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Спасибо!"
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search