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Step 2: Tease Your Upcoming Deals and Drive Early Traffic
In the final weeks leading up to Black Friday, it’s time to get more specific and start teasing specific deals you’ve prepared.

Keep in mind people are looking for the best deals on products they want, but this doesn’t mean you have to drive yourself into bankruptcy. Even offers like free shipping or limited-edition product variations can work really well.

To get the most of these teases, follow the below.

Schedule at times your audience is active
To ensure maximum impact of each post, make sure you’re scheduling shares when customers are most active.

The best way to do this and avoid wasting time is by analyzing your audience insights and scheduling ahead.