Glossary entry

German term or phrase:

Adressverlage

English translation:

mailing list publisher

Added to glossary by Anna Blackab (X)
Nov 11, 2005 08:58
18 yrs ago
5 viewers *
German term

Adressverlage

German to English Marketing Advertising / Public Relations
If I understand it correctly, these are companies that compile lists of addresses and sell these to direct marketing companies. What is such a company called in English?

Proposed translations

12 mins
Selected

mailing list publisher

These lists are called mailing lists.
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4 KudoZ points awarded for this answer. Comment: "the text wasn't for a specialist readership so I went for this in the end, thanks for all the great suggestions"
2 mins

address compilers

my guess
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+1
10 mins

address providers

The compilation is part of the service provision:
Email address providers. ARTICLES ON: AOL...GMail. ... on the use of CSS and html in emails sent to two of the more important free email address providers. ...
www.email-marketing-reports.com/emailproviders/ - 14k - Im Cache - Ähnliche Seiten
Peer comment(s):

agree wpwpwpwp
4 hrs
thanks william
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15 mins

list resellers

They are selling sales leads, mailing lists and databases.

I am not supposed to mention company names here, but I am receiving my quarterly info-packages from the largest US co.s in my mailbox
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+1
23 mins

mailing list broker

Another name for them.

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Note added at 24 mins (2005-11-11 09:22:37 GMT)
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Full service mailing list broker, providing consumer, business, telemarketing,
... A full service mailing list brokerage providing services for your direct ...
directory.google.com/Top/Business/Marketing_and_Advertising/Direct_Marketing/Mailing_Lists/

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Note added at 7 hrs 0 min (2005-11-11 15:58:28 GMT)
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Stephen has a point. While these terms are sometimes used interchangeably (at least in the States), and brokers do sell lists to marketing companies, they are actually a go-between and not the ones who actually compile the list.
Peer comment(s):

agree Textklick
2 hrs
neutral Stephen Sadie : the term includes nothing about brokerage!
4 hrs
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