Glossary entry

German term or phrase:

3 x 1/3 Streifenanzeige 4c

English translation:

strip ad

Added to glossary by Andrea Black
May 21, 2007 19:05
16 yrs ago
2 viewers *
German term

3 x 1/3 Streifenanzeige 4c

German to English Marketing Advertising / Public Relations printing term
This describes the type of advertising the company is doing. I'm assuming the 3 x 1/3 refers to the size and the 4c is four colors. Not sure what to do with the Streifenanzeige. Can I just use "column"? Is there a specific term?
Thanks for any suggestions you might have.
Proposed translations (English)
4 +1 strip ad
3 +1 advertisement band

Proposed translations

+1
1 hr
Selected

strip ad

it's a 1/3 page strip ad in 4 colors


1/2 Page. 5 col. 12”. 1 x VZPG. Full Page. 6 col. 19.75”. 1 x VSTP. Strip Ad. 6 col. 3”. Dining Directory. 1D Box. 1 Deep ...
www.detroitnewspapers.com/advertising/guidelines/AD_SIZES_D...

3" Strip (Footer Ad). $1540. $1420. $1335. $1310. 1/3 Page ... FTP Requirements: You may supply your advertisement to the Asian Oil & Gas. FTP site. ...
www.oilonline.com/aog/2007_adrates.pdf

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Note added at 10 hrs (2007-05-22 05:08:37 GMT)
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Learning something new every day is what makes translating so interesting, isn't it?

I should add that I've worked for three newspapers (in the US and Germany), and 'strip ad' is what they were always called.
Note from asker:
Thank you, Lori! Learn something new every day. :-)
Peer comment(s):

agree BirgitBerlin : indeed. The strip can be horizontally or vertically arranged across the edge of a page (if it is horizontal it is usually the bottom of the page)
2 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you, Lori. I've decided on yours, but thank you so much to Ingeborg, too."
+1
36 mins

advertisement band

http://www.linguatec.de/onlineservices/linguadict

4 c could possibly be 4 colours, not sure
Note from asker:
Awsome link! Thank you, Ingeborg!
Peer comment(s):

agree BirgitBerlin : 4c is definitely 4 colours.
3 hrs
thanks, Birigt, and "hi"
Something went wrong...
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