Glossary entry

German term or phrase:

Eigenbanner

English translation:

default banner

Added to glossary by transatgees
Sep 11, 2012 10:43
11 yrs ago
German term

Eigenbanner

German to English Bus/Financial Advertising / Public Relations Web advertising
In a contract between and advertising agency and a web-site provider about placing ads on the sites organised by the latter.

Der Vertragpartner hat die Möglichkeit, XXX (the advertising agency) sogenannte Eigenbanner zur Füllung von Freiflächen bei unzureichender Buchungslage zur Verfügung zu stellen. Eine Vergütung der Eigenbanner erfolgt nicht.

Can someone help please with the term used in the advertising world?

Many thanks.
Proposed translations (English)
2 +3 default banner

Discussion

Jonathan MacKerron Sep 11, 2012:
in-house/personalized/custom(ized) banner ??

Proposed translations

+3
34 mins
Selected

default banner

I found these definitions:

Default-Banner
Default-Banner sind sog. Eigenbanner des Werbeträgers, die immer dann ausgeliefert werden, wenn auf einer Bannerplatzierung keine verkaufte Kampagne eingebucht ist.
http://www.konradin-relations.de/kr/glossar/liste.html?sv[ti...

Q: What is a Default Banner?
A: In the event that no paid ad campaigns are available at the time the publisher site makes the request, a "Default Banner" or Redux Media house ad will be shown. Publishers do not earn revenue off house ads so we recommend you implement a Default re-direct.
http://www.reduxmedia.com/publishers/publisher-resources/faq...




Peer comment(s):

agree Katia DG
44 mins
Thanks, Katia
agree philgoddard : Good research.
2 hrs
Cheers, Phil
agree Jonathan MacKerron
6 hrs
Thanks, Jonathan - your "(in-)house banner" could also work depending on the details of the surrounding text.
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4 KudoZ points awarded for this answer. Comment: "Perfect. Thank you."
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