Glossary entry

German term or phrase:

Anzeigentarifstaffel (AT-Staffel)

English translation:

advertising rate schedule

Added to glossary by Lonnie Legg
Mar 26, 2009 15:28
15 yrs ago
3 viewers *
German term

AT Staffel

German to English Marketing Media / Multimedia
"TV Rabatte:
Klassische TV Spots: Bitte erarbeiten Sie eine AT Staffel, beginnend mit XX%.
Höheres TV Investment seitens XXX sollte eine höhere AT Stufe nach sich
ziehen."

Anyone know what AT stands for here? Thanks!
Proposed translations (English)
2 TV advertisement rates
Change log

Aug 6, 2009 18:33: Lonnie Legg Created KOG entry

Discussion

Ingeborg Gowans (X) Mar 26, 2009:
by typing in this term, it sounds like a TV rating?would this make sense?

Proposed translations

3 hrs
Selected

TV advertisement rates

AT = Anzeigentarif?
Since you're text refers to "Klassische TV Spots", the Tarife & % would fit (see link) -- for the "Anzeigen-" part, I'm venturing a guess...

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Note added at 3 hrs (2009-03-26 18:58:04 GMT)
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"your text", of course ;o)

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Note added at 3 hrs (2009-03-26 19:02:51 GMT)
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Re "Staffel"="scale": My assumption being that this refers to varying discounts offered according to the respective volumes of ads purchased...?
Example sentence:

Tarife Klassisches Format -- Werbeblock / Tarifstaffel

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4 KudoZ points awarded for this answer. Comment: "Thanks"
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