(advertising) main part of an advert, as opposed to headlines etc

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Note added at 5 mins (2014-06-24 08:13:29 GMT)
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http://www.businessdictionary.com/definition/body-copy.html

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Note added at 6 mins (2014-06-24 08:13:58 GMT)
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In newspapers and magazines, "body copy", the main article or text that writers are responsible for, is contrasted with "display copy", accompanying material such as headlines and captions, which are usually written by copy editors or sub-editors.
http://en.wikipedia.org/wiki/Copy_(written)

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Note added at 6 mins (2014-06-24 08:14:30 GMT)
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http://www.moneyglossary.com/?w=Body Copy