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ALE.ALM
n'empêche
Dec 13, 2015 17:26
8 yrs ago
2 viewers *
French term

descentes

French to English Marketing Medical: Pharmaceuticals
I have a three item list of "display" units in a Pharmacy - tête de gondole (gondola/shelving), vitrine (showcase) and finally "descentes". Are these some sort of wall panels/posters with information rather than containers for products?

Any help greatly appreciated :-)
Proposed translations (English)
4 +1 descending shelves
3 Vertical divider/partition
References
Further refs

Discussion

DLyons (asker) Dec 13, 2015:
That's correct, but my impression that it's also used fairly loosely to refer to in-store shelving. I could be wrong.
philgoddard Dec 13, 2015:
I may be wrong, but I think tête de gondole is "gondola end/head", meaning that it's placed at the end of a row of shelves.

Proposed translations

+1
19 mins
Selected

descending shelves

There are no standard terms for display units, so you can call them what you like. But as my two references show, they're shelf units that decrease in depth from top to bottom, creating a step, or pyramid effect. You could also say pyramid, stepped, tiered or angled shelves.

The word "descente" doesn't appear in my French reference, but I got there from a link on the manufacturer's website that says "descentes de présentation".

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Note added at 27 mins (2015-12-13 17:53:50 GMT)
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Sorry, I meant "increase in depth from top to bottom".
Reference:

http://www.ateliersdelabastille.com/mobiliers/img_2558/

http://www.revitcity.com/downloads.php?action=view&object_id=9378

Note from asker:
Thanks Phil - very helpful!
Peer comment(s):
agree Dr. Mara Huber : Looks very plausible, I´d go with it.
19 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks Phil. Thee client seemed OK with "stepped shelving"."
15 hrs

Vertical divider/partition

Could this be what they mean? A type of partition between shelving, or at the end of a shelf to allow for another fitting or an alternative set up?



Example sentence:

"Accessoires merchandising : …. réglette porte-prix / porte-séparateurs, poussoirs…. glorifieur, cadre promo … séparateur vertical (DESCENTE)….."

"36" (914 mm) and 48" (1219 mm) cabinet comes with VERTICAL PARTITION"

Reference:

http://mobil-m.com/mobiliers/gondoles-pharmacie-_-mp9/

http://www.madixinc.com/product.php?id=738

Note from asker:
Thanks Lara. I'd found that site but somehow missed the definition you're pointing out!!!
Something went wrong...

Reference comments

23 hrs
Reference:

Further refs

descente - rack, display case/unit
http://www.proz.com/kudoz/french_to_english/cosmetics_beauty...

In the following question, even for those who don't read Italian, the parts in French may be useful.

descentes produits - display verticale dei prodotti
http://www.proz.com/kudoz/french_to_italian/marketing_market...

Une descente désigne dans le domaine du merchandising et de la distribution un présentoir dans lequel les produits sont présentés verticalement et pour lesquels l’avancée des produits se fait par gravité pour conserver automatiquement le facing.
http://www.definitions-marketing.com/definition/descente/

Not sure how reliable the following reference is, but ...

Descente - Référence d’un même produit positionné les uns sans [sous] les autres.
http://webcache.googleusercontent.com/search?q=cache:OCDhSdK...

L’inspiration doit en fait venir de la parfumerie ou de la pharmacie, avec une ‘‘descente’’ verticale par marque. [image included]
http://www.biolineaires.com/articles/bio-reportages/1470-mel...

La présentation verticale des marques consiste donc à mettre en avant la sensibilité du consommateur à la marque. Si tel est le cas alors nous aurons une « descente MDD »
http://www.alain-moroni.fr/telechargement/btsmuc/S423-4-3 L&...

« Nous avons consacré aux dix marques référencées (eaux plates et gazeuses) trois descentes de linéaire, et aménagé cet espace avec une table et des chaises pour créer l’ambiance bar.
http://webcache.googleusercontent.com/search?q=cache:4ur3aRp...

The following reference also has an image (and the English version refers simply to shelves)

Cet espace privilégié d’environ 10m2 comprenant 4 descentes linéaires ainsi qu’un élégant meuble parisien, vous plonge dans l’univers de la marque et invite à la découverte des soins ABSOLIS et BIOKALIFTIN.
http://laboutique.patyka.com/fr/blog/patyka-ouvre-un-corner-...
Note from asker:
Thanks Alison, that looks very comprehensive.
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