Aug 4, 2022 08:49
1 yr ago
45 viewers *
Spanish term
#atodamáquina
Spanish to English
Marketing
Marketing / Market Research
Hashtag
Hi, I wasn't sure under which field to classify my question, which is a marketing campaign hashtag referring to environmental sustainability.
The end client sells food & drink vending machines and the hashtag is a play on words: both in the sense of the usual meaning of "a toda máquina", i,.e., at full speed, flat out, full steam ahead... and also in the sense that every machine it sells complies with environmental sustainability standards (recyclable packaging, cups, stirrers etc..)
Any ideas how to reproduce the play on words in English?
Thanks in advance
The end client sells food & drink vending machines and the hashtag is a play on words: both in the sense of the usual meaning of "a toda máquina", i,.e., at full speed, flat out, full steam ahead... and also in the sense that every machine it sells complies with environmental sustainability standards (recyclable packaging, cups, stirrers etc..)
Any ideas how to reproduce the play on words in English?
Thanks in advance
Proposed translations
(English)
Proposed translations
+4
2 hrs
Selected
#atfullgreenpower
Another possible option.
By the way, although the Spanish expression "a toda máquina" does mean "at full speed", "full steam ahead", etc., as far as I know, it has nothing to do with being green and, as such, I really do not think it will convey the desired message.
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Note added at 4 hrs (2022-08-04 13:11:28 GMT)
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Following Phil's comment, maybe you could change the word order and say something like "#greenatfullpower". Or do a more literal translation and just say "#atfullpower".
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Note added at 7 days (2022-08-11 11:52:07 GMT)
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Thank you, David, for letting me know!
By the way, although the Spanish expression "a toda máquina" does mean "at full speed", "full steam ahead", etc., as far as I know, it has nothing to do with being green and, as such, I really do not think it will convey the desired message.
--------------------------------------------------
Note added at 4 hrs (2022-08-04 13:11:28 GMT)
--------------------------------------------------
Following Phil's comment, maybe you could change the word order and say something like "#greenatfullpower". Or do a more literal translation and just say "#atfullpower".
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Note added at 7 days (2022-08-11 11:52:07 GMT)
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Thank you, David, for letting me know!
Note from asker:
Thanks Adoración. The client chose your suggesstion for their hashtag |
Peer comment(s):
agree |
Mónica Hanlan
: I like this suggestion
4 mins
|
Thank you, Mónica.
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agree |
Toni Castano
1 hr
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Muchas gracias, Toni.
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neutral |
philgoddard
: I don't think you can reproduce the wordplay, and "green power" is misleading because it implies renewable energy. You have to write something new from scratch and forget the idea of full power.
1 hr
|
Yes, I can see how "green power" can be misleading if interpreted literally!
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agree |
slothm
: Spot on.
7 hrs
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Thank you, slothm.
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agree |
abe(L)solano
: #greenatfullpower cumple con el cometido
20 hrs
|
Muchas gracias, Abel.
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4 KudoZ points awarded for this answer.
Comment: " Thanks Adoración. The client chose your suggesstion for their hashtag"
1 hr
#everymachinegoingfullsteam
Just a suggestion to get the ball rolling. Can't think of a play on words but maybe a rhyme would do the trick?
+1
4 hrs
#greenmachines
This is poetic licence, because strictly speaking it's the consumables that are greener, not the machines. But using things like recyclable cups reduces their environmental impact.
5 hrs
#allmachinesahead
I had the benefit of reading others' suggestions first, but this seems to be another alternative, if you're interested in another alternative.
14 hrs
#atfullgreenspeed
another idea
16 hrs
#everymachinegreen
In lieu of being able to reproduce both aspects of the play on words, I wonder if the feeling of "full steam ahead" can be conveyed by rhythmic assonance and/or rhyming (as Danielle points out), and the sense that the initiative applies to every machine can be conveyed more directly.
This could also be #everymachinegreened, with "green" as a verb. See reference.
Just some more ideas to add to the mix.
This could also be #everymachinegreened, with "green" as a verb. See reference.
Just some more ideas to add to the mix.
Reference:
https://www.buildings.com/department/article/10189301/5-ways-to-green-your-vending-machines
Reference comments
1 hr
Reference:
I'm not very good at translating plays on words, so I'll put my suggestion here. I apologise if someone complains.
#Gearingupthemachine
verb (adverb)
(tr) to equip with gears
to prepare, esp for greater efficiencyis our industry geared up for these new challenges?
https://www.dictionary.com/browse/gear--up
#Gearingupthemachine
verb (adverb)
(tr) to equip with gears
to prepare, esp for greater efficiencyis our industry geared up for these new challenges?
https://www.dictionary.com/browse/gear--up
2 hrs
Reference:
Marketing solution
not a play on words, a marketing message
Example sentence:
all, green, vending dream
Discussion