Feb 23, 2009 09:56
15 yrs ago
Danish term

TRP tryk

Danish to English Marketing Advertising / Public Relations
Regarding TV advertising campaigns, where the "trp tryk" totals include 370, 450, etc.

I have found "trp rate" online, but it seems to only be used in India and seems to be an expression of the percentage of viewers that see an ad (and therefore could never be above 100).
Proposed translations (English)
2 +1 Target Rating Points level

Proposed translations

+1
8 mins
Selected

Target Rating Points level

Peer comment(s):

agree Mette Melchior
32 mins
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4 KudoZ points awarded for this answer. Comment: "cheers!"
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