English to Hebrew Social Sciences Advertising / Public Relations Statistics for advertising

In research done by XXXXXX, all but one model performed best with the application of a Weibull-based decay function compared
with the application of a standard exponential or log-logistic decay. The paper concluded that the optimal scale for the Weibull-based
decay appears to be 0.55 or 0.7. It is possible that even higher scale parameters may be optimal in some cases.