Glossary entry

English term or phrase:

abandoning mermaid for the clown

Russian translation:

сменить Starbucks на McDonald's

Added to glossary by Igor Boyko
Feb 6, 2009 16:04
15 yrs ago
1 viewer *
English term

abandoning mermaid for the clown

English to Russian Art/Literary General / Conversation / Greetings / Letters Newspaper article
Folks, I've lived in this country for over 20 years, and I still have absolutely not a clue what the expression means. Here's the paragraph:

Starbucks looks to value meals as menu possibility



05 Feb 2009


Associated Press: Starbucks Corp. CEO Howard Schultz described to investors last week an initiave by the company to launch "several breakfast pairings" at "attractive" prices. More details are expected as early as later this week; however, analysts wonder if the plan will be enough to keep value-seeking customers from abandoning the mermaid for the clown.
Change log

Feb 6, 2009 16:33: Igor Boyko Created KOG entry

Proposed translations

+5
11 mins
Selected

перейти со Starbucks в McDonald (речь об эмблемах)

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Note added at 12 мин (2009-02-06 16:17:08 GMT)
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The second story that came yesterday reports that Starbucks is considering a value meal. Last week, CEO Howard Schultz told investors that the company is looking at "several breakfast pairings" at "attractive" prices. According to Fox News, "analysts wonder if the plan will be enough to keep value-seeking customers from abandoning the mermaid for the clown," ***referring to new McDonald's coffee drinks***, which are in about half of the company's U.S. stores.
http://lgbusinesssolutions.typepad.com/

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Note added at 15 мин (2009-02-06 16:20:20 GMT)
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На эмблеме Starbucks изображена русалка, а клоун Рональд - символ McDonald's.

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Note added at 18 мин (2009-02-06 16:23:45 GMT)
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Будет ли новое меню Starbucks достаточно привлекательным, чтобы считающие деньги покупатели не пополнили армию тех, кто пьет кофе в Макдоналдс?
Peer comment(s):

agree Artem Sergeev
9 mins
Спасибо, Артем!
agree Marina Aleyeva : Малаток :) || :-D :-p
23 mins
Вау... высшая похвала! Спасибо!
agree Yulia Schulte
1 hr
Спасибо, Юлия!
agree Angela Greenfield : Наблюдательный вы необыкновенно. :-)
6 hrs
Спасибо, Анжела! Мне просто повезло с поиском :)
agree Ekaterina Omelicheva : только,мне кажется, переходят С чего-либо НА (а не В)что-то другое,не правда ли?:)
7 days
Спасибо, Вы, конечно же, правы
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4 KudoZ points awarded for this answer. Comment: "But of course! My engineering brain forgot all about what's on the logo of Starbucks vs. McD's. Thank you much!"
3 mins

синица в руке, журавль в небе

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