What is a "green product"? The definition varies with each company, but it must be clear and challenging enough to have significant impact. In Matsushita's case, products that feature environment-friendly designs are called "Green Products" (GP), and they are divided into two categories: (1) "products for improving environmental efficiency," which minimize the impact on the environment during product's life cycle, and (2) "products for solving environmental problems," which are developed with the objective of addressing environmental problems.

Furthermore, in pursuit of the ultimate concept of Green Products, Matsushita is developing what it calls "Super GP" (Super Green Products). These products are acknowledged in-house as "sustainability-oriented products" that not only can dramatically improve environmental efficiency but also can create mainstream trends that will facilitate the realization of a sustainable society.
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