Glossary entry

English term or phrase:

high touch

English answer:

involving a great deal of personal interaction

Added to glossary by Deborah Workman
Dec 31, 2006 18:00
17 yrs ago
29 viewers *
English term

high touch

English Tech/Engineering IT (Information Technology) IT infrastructure
Talking about IT infrastructure optimization:

[In a Basic IT infrastructure,] generally, all patches, software deployments, and services are provided ***high touch and high cost***.

TIA for your explanations.

Responses

+3
6 hrs
Selected

with a lot of personal interaction

This doesn't so much refer to the manufacture by huimans as the interaction between the customer and the provider (i.e., lots of contact). The point of the text you have provided is that these items and services tend to be provided to the customer through a lot of contact with sales reps, tech reps, and service personnel. They may involve customization, but not necessarily. They do, however, involve a lot of hand-holding and followup.

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Peer comment(s):

agree NancyLynn
14 mins
Thanks!
agree Jörgen Slet
13 hrs
Thanks!
agree Alfa Trans (X)
8 days
Thanks!
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4 KudoZ points awarded for this answer. Comment: "Thanks to all"
+7
18 mins

human-oriented

high touch: Dealing with a human being instead of a computer screen or voice response system. The term was coined in the early 1980s by John Naisbitt in his best-selling book "Megatrends." Naisbitt pointed out the fallacy of automating every business transaction without human interaction at some point. (http://computing-dictionary.thefreedictionary.com/high touch...

In your context, I would consider the phrase "human-oriented" as an appropriate symonym for "high touch".
Note from asker:
Thanks! I think in this case it probably means "with a great degree of manual work." Let's wait for a confirmation.
Peer comment(s):

agree RHELLER : with a high level of human involvement (always more expensive)
59 mins
Thanks!
agree Robert Fox : 'in a personal manner/personally/labour intensively' might also fit here
3 hrs
Thanks!
agree NancyLynn : with Rita
3 hrs
Thanks!
agree William [Bill] Gray : I think there should also be considered the high level of competence being offered by the human involvement, which results in the higher expense.
6 hrs
Thanks!
agree CHEN-Ling
10 hrs
Thanks!
agree Jörgen Slet
20 hrs
Thanks!
agree Erzsébet Czopyk
2 days 2 hrs
Thanks!
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22 mins

made by a human

see reference below
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