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Glossary entry

English term or phrase:

A new way to xxxx Mexico

English answer:

Depending upon how much turbulence the flight encounters and how tight the seats are and how short..

Added to glossary by airmailrpl
May 10, 2005 04:25
19 yrs ago
English term

A new way to xxxx Mexico

English Marketing Marketing / Market Research Tourism Brochures
Hi,

I am in the process of translating marketing material for an airline.

The logo has already been chosen and I've been asked to comment on it in addition to completing the task at hand.

I don't agree with the verb that has been used - "feel" and would appreciate colleagues' input on that as well as possible improved options.

TIA
Debbie
Responses
4 Depending upon how much turbulence the flight encounters and how tight the seats are and how short..
4 +13 see/visit/experience
5 +1 explore
5 +1 get the feel of
5 depends how far you can go...
5 live
3 +1 discover
4 enjoy, revel in, savour, appreciate,
3 if you could got further.....

Discussion

Can Altinbay May 10, 2005:
OK, then "experience". I don't like "feel" - it seems unnatural to use it in this context. There are other connotations to "feel", too, which I won't get into. If they insist, it's their dime, though...
Non-ProZ.com May 10, 2005:
Client will not budge from the present sentence structure - so only option here is their choice "feel" or another verb.
Non-ProZ.com May 10, 2005:
Correct - and to use the specific airline while there, they specialise in shorter circuit flights - bird's eye view of famous landmarks etc - 30 and 60 minute flights mostly taking off from aerodromes as opposed to larger airports.
RHELLER May 10, 2005:
Basically, we are just trying to get tourists to want to go there?
Non-ProZ.com May 10, 2005:
No picture - just the airline name and AIRXXXXX in the two corporate colours with this wording to the left.
Non-ProZ.com May 10, 2005:
My personal opinion is "experience" (bearing in mind what the word in the source language is) - I'm really trying to muster some support and feedback why not to use "feel" - but it obviously worked for the author, so maybe others agree. Thanks
RHELLER May 10, 2005:
is there a picture? an image? what exactly are you trying to say here?
Non-ProZ.com May 10, 2005:
These are words written to the left of the logo design itself in the two airline colours - burnt orange for the source language and grey for English. Can you specifically say if and why "feel" does or does not work for you please - that will help tremendously.
Non-ProZ.com May 10, 2005:
Good question - the source text is 10 characters longer than the target language as is, so from a spatial perspective longer words in English are not per se a problem
RHELLER May 10, 2005:
what does the logo look like/ will it affect the wording?

Responses

3 hrs
Selected

Depending upon how much turbulence the flight encounters and how tight the seats are and how short..

Depending upon how much turbulence the flight encounters and how tight the seats are and how short the leg space - the client will probably really "feel" the flight - so tell them that if it is the image they want to get accross - then they have hit it on the nose !!
Peer comment(s):
neutral Lingo Pros : :-)
11 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "This helped me get the idea across why feel didn't work at the end of the day, so although tongue in cheek, it gets the points purely on the bravado of it! Thank you for all the alternatives - I've finally persuaded them to change the logo completely"
+13
1 min

see/visit/experience

what does the logo look like?

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Note added at 10 mins (2005-05-10 04:35:57 GMT)
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my initial reaction is that I don\'t like feel either - I agree with you. We don\'t \"feel\" a country, we experience it, we enjoy it, we visit it, we love it, we are curious about it (I could go on)

--------------------------------------------------
Note added at 12 mins (2005-05-10 04:38:35 GMT)
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If they absolutely insist on using feel, you could perhaps turn the sentence around: \"Mexico feels so new and vibrant\" or \"we feel so alive in Mexico\"

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Note added at 14 mins (2005-05-10 04:40:24 GMT)
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The new way to experience Mexico!
Peer comment(s):
agree Can Altinbay : I think experience would serve the best here. You definitely don't want to use "feel".
5 mins
thanks Can :-)
agree Robert Donahue (X) : I thought "experience" as soon as I read the question. It gets my vote.
22 mins
thanks, Rob - can't sleep?
agree jennifer newsome (X)
24 mins
thank you!
agree Mihaela Brooks : 'feel' is not appropiate in the context...I don't 'feel' the flight...I experience it
33 mins
I'm with you Mihaela - no one üses "feel"that way
agree Elizabeth Lyons : Experience, definitely, my first thought too
39 mins
Hi Elizabeth :-)
agree sarahl (X) : my first idea was experience too, but if they only fly over Mexico, it's hardly an experience imho.
40 mins
now, now Sarah, be nice :-)
agree Charlie Bavington : Marketing-speak is not my speciality, but I agree that experience or, under these circs, see, work far better. "Feel" if anything is to do with the senses, and you don't get that from a plane (since the asker asked why 'feel' doesn't work).
2 hrs
good reasoning, old stick :-))
agree Ian M-H (X) : "experience" gets my first vote, too, given that Deborah can't alter the phrase beyond (maybe) persuading the client to replace the verb.
4 hrs
Hi Ian!
agree Ken Cox : My pick too. 'Feel' is personal, individual, and direct, and potentially active as well as passive.That doesn't fit with airline travel and tourism.
4 hrs
your point is well-taken, Sir Kenneth :-)
agree Maria Nicholas (X)
6 hrs
thanks Maria!
agree Java Cafe
7 hrs
thanks Java Cafe!
agree rangepost
9 hrs
agree Alfa Trans (X)
1 day 11 hrs
Something went wrong...
+1
33 mins

explore

Here is another possibility, appealing to one of the major reasons people travel.
Peer comment(s):
agree Lingo Pros : correct, but too cliche for an airline material
10 mins
Something went wrong...
+1
34 mins

discover

IMHO (thanks Robert!)

A new way to discover Mexico
Peer comment(s):
agree sarahl (X)
7 mins
Thanks.
Something went wrong...
21 mins

depends how far you can go...

- absorb
- rediscover
- experience
- expereience the colors of
- sense
- observe
- uncover
- memorize
- discover
- fall in love with
- love



--------------------------------------------------
Note added at 41 mins (2005-05-10 05:06:55 GMT)
--------------------------------------------------

Using the word \"feel\" in an ad/commercial, e.g. the way it has been used in this particular case is not wrong and it has been used before. If they want to market their products, they might try to come up with any odd wording to catch the eye of the potential buyer. The marketing language is not necessarily matching the Queen\'s English! :-)

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Note added at 52 mins (2005-05-10 05:18:17 GMT)
--------------------------------------------------

A good example from a commercial website here. The exact sentence \"if you want to feel Mexico...\" is there:

http://www.travelwizard.com/mexico/westin-regina-resort-puer...

copied here:

http://www.honeymoonlocation.com/location.php?ID=5754&return...

And here \"Its good to walk to feel Paris.....\":

http://members.virtualtourist.com/m/614f9/18308/

I personally use \"feel\" in combination with names of object, places, etc. It depends how emotionally one speaks about something! :-)
Something went wrong...
2 hrs

if you could got further.....

Mexico from a new angle - a new angle on Mexico (from the sky)

--------------------------------------------------
Note added at 2005-05-10 07:59:05 (GMT)
--------------------------------------------------

a new a way to DO Mexico

--------------------------------------------------
Note added at 2005-05-10 07:59:57 (GMT)
--------------------------------------------------

a new way to DO Mexico (sorry about the intrusive \"a\" and about the got (go) in the header)
Something went wrong...
3 hrs

live

My suggestion
Something went wrong...
4 hrs

enjoy, revel in, savour, appreciate,

Just for alternatives.
Something went wrong...
+1
1 day 6 hrs

get the feel of

The idiom that uses "feel" in connection with a place is to "get the feel of a place" (714 Google hits). Of course, you can get the feel of a place only if you stay there (and explore it), not on the flight there. But this is what your people want to impart. So humour them: "A new way to get the feel of Mexico."
Peer comment(s):
agree Vicky Papaprodromou : I believe this is exactly the sense meant by Debbie's client.
13 mins
Something went wrong...
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