Glossary entry

English term or phrase:

market release

English answer:

public launch in the market

Added to glossary by Michael Powers (PhD)
May 28, 2009 18:55
14 yrs ago
23 viewers *
English term

market release

English Bus/Financial Marketing medicinal products
"Collectively Phase I and Phase II will provide data to support market release of the XXX[name] devices....


"Phase I of the clinical study will evaluate the safety of the investigational XXX[product name] devices in order to obtain XXX[firm name] market release approval."

My question: is "market release" the same as "marketing authorization"?

Thanks a lot for your exact answers. Please answer only if you are fairly certain and know the field.
Change log

May 29, 2009 19:38: Michael Powers (PhD) Created KOG entry

Responses

+6
6 mins
Selected

public launch in the market

No, it is not the same. The market release is when the advertising begins for the product or service. Market authorization is when permission is given to sale a product or service.

Mike :)

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Note added at 1 day43 mins (2009-05-29 19:38:30 GMT) Post-grading
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My pleasure, lirka - Mike :)
Peer comment(s):

agree jccantrell : Yep, they start selling the thing.
4 mins
Thank you, jccantrell - Mike :)
agree Vincentius Mariatmo : Agree with you Mike. Maybe it has the same meaning with Product Launch?
5 mins
Thank you, Vincentius - absolutely, or service launch in a different context - Mike :)
agree Samantha Payn
59 mins
Thank you, Samantha - Mike :)
agree Gert Sass (M.A.)
5 hrs
Thank you, Gert - Mike :)
agree Yasutomo Kanazawa
5 hrs
Thank you, Yasutomo - Mike :)
agree Phong Le
14 hrs
Thank you, Phong - Mike :)
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4 KudoZ points awarded for this answer. Comment: "Thanks a lot, Mike!"
20 mins

market release (marketing allowing)

the above term implies that the goods are allowed to be marketed. so it should be identical with marketing authorization. The German term being Marktfreigabe. but for any eventuality, pls. consult the following link. it is perhaps helpful in case your doubts persist. Marketing allowance = Vertriebsermächtigung
Thrombosis Research : Quality of therapeutic plasma—requirements ... - [ ]To obtain marketing authorization, manufacturers must provide a description ... will be fixed depending on the results obtained from stability testing of at ... testing repeatedly for infectious markers prior to release to the market. ...
linkinghub.elsevier.com/retrieve/pii/S0049384802001524 -
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12 hrs

authorized launch of the product

This means that the sale of the product is official as it has been authorized through a corporate decision.
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