Glossary entry (derived from question below)
English term or phrase:
bland brand
English answer:
products which are unexciting, very similar to one another, have nothing to make them stand out from the crowd etc...
May 17, 2004 15:12
20 yrs ago
English term
Nikita Kobrin
bland brand
English
Marketing
Marketing / Market Research
In a world of bland brands and
corporate conformity, the Xxx Hotel
Group offers something increasingly
rare: five of the world’s great hotels,
each one of them as individual as their
guests and as distinctive as the cities in
which they play such glittering roles.
corporate conformity, the Xxx Hotel
Group offers something increasingly
rare: five of the world’s great hotels,
each one of them as individual as their
guests and as distinctive as the cities in
which they play such glittering roles.
Responses
+8
4 mins
Selected
Bland brands
are products which are unexciting, very similar to one another, have nothing to make them stand out from the crowd etc...
"bland" means, in a culinary context, "not spicy", "lacking in taste" - metaphoricall it means "safe", "unadventurous" etc.
So here they're saying the XXX Hotel Group offers something refreshingly different from its competitors - the hotels are "individual", whereas the competitors' hotels are "samey" and indistinguishable form one another.
"bland" means, in a culinary context, "not spicy", "lacking in taste" - metaphoricall it means "safe", "unadventurous" etc.
So here they're saying the XXX Hotel Group offers something refreshingly different from its competitors - the hotels are "individual", whereas the competitors' hotels are "samey" and indistinguishable form one another.
4 KudoZ points awarded for this answer.
Comment: "Many thanks to all of you!"
+8
2 mins
boring, homogenous, unimaginative names or brands or chains
the writer uses rhyme to make his point
Peer comment(s):
| agree |
pike
1 min
|
| agree |
Vicky Papaprodromou
3 mins
|
| agree |
Alfa Trans (X)
3 mins
|
| agree |
Java Cafe
6 mins
|
| agree |
Aisha Maniar
8 mins
|
| agree |
Rajan Chopra
12 mins
|
| agree |
nlingua
2 hrs
|
| agree |
Anne Lee
4 hrs
|
+5
3 mins
unexciting/unstimulating/uninteresting brands
3 alternatives to brand, assuming that this is what you're looking for.
Reference:
Peer comment(s):
| agree |
pike
1 min
|
| agree |
Vicky Papaprodromou
2 mins
|
| agree |
Java Cafe
7 mins
|
| agree |
Rajan Chopra
12 mins
|
| agree |
Orla Ryan
16 mins
|
3 mins
tasteless, empty, not spicy
bland brand - it does not stand out from the other brands...boring, non-inventive
+3
5 mins
Gayle Wallimann
Native in English
&
English
American in Provence
Native in: English 
Works in: French to English, English to French, English, and 1 more.
Related KudoZ points
:
4
boring trademark
Bland means without flavor, nothing distinctive. A bland brand in hotels would mean a hotel that looks the same as all the others, nothing exceptional, very ordinary. You wouldn't know one hotel from another, they all look the same, have the same room layout, the same decoration, the same size, the same bathrooms...
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Note added at 14 mins (2004-05-17 15:27:11 GMT)
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http://www.m-w.com/home.htm
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Note added at 15 mins (2004-05-17 15:27:49 GMT)
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A synonym for bland is dull.
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Note added at 14 mins (2004-05-17 15:27:11 GMT)
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http://www.m-w.com/home.htm
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Note added at 15 mins (2004-05-17 15:27:49 GMT)
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A synonym for bland is dull.
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