Glossary entry

Russian term or phrase:

общеотраслевые тенденции

English translation:

industry-wide tendencies

Added to glossary by Zoya Shapkina
Jul 6, 2008 12:36
15 yrs ago
Russian term

общеотраслевые тенденции

Russian to English Marketing Advertising / Public Relations
This is the complete extract:

Консультанты каждого департамента отлично владеют спецификой отрасли, регулярно проводят мониторинг игроков рынка и отслеживают общеотраслевые тенденции. Ключевые менеджеры агентства лично знакомы с ведущими топ-менеджерами и уникальными специалистами в своей сфере.
Can the above term be transalted as industry-wide tendencies or is there a better word for тенденции?
Change log

Jul 14, 2008 17:54: Zoya Shapkina Created KOG entry

Proposed translations

+7
14 mins
Selected

industrywide tendencies

...

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Note added at 24 mins (2008-07-06 13:00:53 GMT)
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Best said it believes that due to its heavy involvement with Hannover Re HDI is "exposed to the higher risk associated with the weakened credit quality across the reinsurance sector and the increasing **industry-wide tendency*** to dispute reinsurance claims." http://www.insurancejournal.com/news/international/2003/10/3...
Peer comment(s):

agree Serhiy Tkachuk : or trends
11 mins
thank you
agree Alexander Kondorsky
15 mins
thank you
agree Vanda Nissen
27 mins
thank you
agree Сергей Лузан
42 mins
thank you
agree svetlana cosquéric : industry-wide
1 hr
thank you
neutral The Misha : Once you say "tendencies", nothing else is needed to pinpoint you as a non-native. You really have to say trends.
2 hrs
thank you
neutral Mark Berelekhis : I always say to use Google sparingly, but 3 hits total should tell you something... http://www.google.com/search?q="industrywide tendencies &ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a +Searching without quotes is meaningless...
4 hrs
Mark, try to eliminate " from your search and you'll get 14700
agree Aleksey Chervinskiy : Mark, if you hyphenate it, you get enough hits ; and definitely use trends in place of tendencies, Misha is right there
6 hrs
Thank you Aleksey, let's hope Mark will see his mistake with quotation marks
agree IlyaI
6 days
thank you
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2 KudoZ points awarded for this answer. Comment: "Many thanks!"
+2
38 mins

industry trends

Just 'industry trends' - a coined term with 3.75 million hits: http://www.google.com/search?hl=en&client=firefox-a&rls=org....
Peer comment(s):

agree The Misha : I'd say industywide, but yours is a much lesser offense in my book than saying"tendencies". You are the man, Mark.
2 hrs
Thank you, Misha, though I still insist on leaving out the 'wide'; I've heard and seen the term 'industry trends' used many times in this context.
agree Aleksey Chervinskiy : This will work too. Again, for industry-wide there's plenty of hits, including US government documents http://www.google.com/search?q=industry-wide trends&ie=utf-8...
5 hrs
Thank you, Aleksey, but Googling without quotes is extremely mislreading; here's "industry-wide tendencies": http://www.google.com/search?hl=en&client=firefox-a&rls=org....
Something went wrong...
1 hr

sectoral trends

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