По сути, это шпаргалка длиной в страницу, максимум две, где в сжатой форме изложены основные сведения, необходимые торговому агенту в работе. Предназначена для внутреннего пользования, т. е., для самого агента.

Вот пример sales rep battlecard или cheat sheet (нужно кликнуть на значок Word):
www.out-bound.co.uk/migrateto2003/?code=0001000100020001

.

Battlecard - Used internally by the client's sales team to gain a competitive advantage, the Battlecard is a succinct guide on how to sell a product or solution in a competitive situation. The level of detail and depth of the battlecard is based on the clients needs and budget but may include summaries of the following: product overview, features and benefits, target markets, most receptive audience, primary users, questions to identify sales opportunities, reasons to buy or upgrade, system requirements, points of evidence including press and expert reviews, case studies and customer references, competitive marketing resources and sales tools, pricing and licensing, training, and technical support.

http://www.theedison.com/index.php/articles/c41/

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Note added at 46 mins (2007-11-27 06:21:22 GMT)
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[PDF] AppSense Battlecard (For our partners).aiFile Format: PDF/Adobe Acrobat - View as HTML
AppSense Performance Suite *Sales Battlecard. A brief guide to help you explain and sell* the AppSense Performance Suite. The AppSense “Performance Story” ...
www.soft-tronik.cz/.../0/75b17166fef998c0c1256e5c0033af2f/$FILE/2004-01-12_AppSense%20Sales%20Battlecard.pdf -


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Note added at 1 hr (2007-11-27 06:52:43 GMT)
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или "методичка" если стиль позволяет.

опросный лист,

перечень вопросов, задаваемых потенциальному потребителю.