Glossary entry (derived from question below)
Danish term or phrase:
Måles på bundlinjen
English translation:
measurable on the bottom line
Added to glossary by
Steen Johnsen (X)
Aug 28, 2009 15:04
14 yrs ago
Danish term
Måles på bundlinjen
Danish to English
Marketing
Marketing / Market Research
Marketing skal kunne måles på bundlinjen og generere vækst i virksomhederne.
Hvad er en passende oversættelse af dette udtryk?
Hvad er en passende oversættelse af dette udtryk?
Proposed translations
(English)
| 5 +1 | measurable on the bottom line |
De Novi
|
| 5 +1 | measured in the bottom line |
David Young (X)
|
| 4 | show on the bottom line |
Christine Andersen
|
| 1 | judged / measured by bottomline performance |
andres-larsen
|
Proposed translations
+1
15 mins
Selected
measurable on the bottom line
Marketing must be measurable on the bottom line and create growth in the economy.
My option ;)
My option ;)
4 KudoZ points awarded for this answer.
Comment: "Tak!"
+1
9 mins
measured in the bottom line
"Marketing should be able to be measured in the bottom line ..."
The bottom line being the last line of a Profit and Loss Account which shows the net profit (hopefully) for the period.
The bottom line being the last line of a Profit and Loss Account which shows the net profit (hopefully) for the period.
Peer comment(s):
| agree |
Marianne Ajana
: Also, this gets most Google hits.
17 hrs
|
|
Thanks Marianne, but I think I must concede that Zanne's construction of "be measurable" is preferable. Then whether it is "in" or "on" the bottom line is a moot point :)
|
26 mins
Christine Andersen
Denmark
Denmark
Native in English
Works in field
Denmark
the message, not just the words
Native in: English (Variant: UK) 
Works in: Danish to English, English
Related KudoZ points
:
32
show on the bottom line
Not quite such a literal translation, but it flows in some contexts.
http://www.innerleadership.com/sw/frontend/show.asp?parent=1...
Enhancing the employees’ ability to be “self-managing” and make it show on the bottom line
http://www.innerleadership.com/sw/frontend/show.asp?parent=1...
Enhancing the employees’ ability to be “self-managing” and make it show on the bottom line
4 hrs
andres-larsen
Venezuela
Venezuela
Native in English
Venezuela
freelance translator
Native in: English 
Works in: Spanish to English, English to Spanish, German to English, and 3 more.
Related KudoZ points
:
3
judged / measured by bottomline performance
marketing effectiveness / success should be ***judged / measured by bottom line performance*** in terms of generating business growth
sources:
[PDF] Marketing & Sales - : PDF/Adobe Acrobat - Vista
growth, today's pharmaceutical marketplace is marked by fierce competition. New products face ever shorter ... Neither should it be taken as providing technical or other ..... on ***bottom-line performance***. The research provides a solid foundation .... ***Measuring marketing effectiveness***. • Measuring sales effectiveness ...
www.accenture.com/NR/rdonlyres/...F998.../mktg_sales_us.pdf -
[DOC] Europe – you will find most of the leaders of consumer goods ... - : Microsoft Word - HTML
We have some good Smirnoff vodka business in there with growth of about 20%, ... of P&L to give great ***bottom line performance*** compared to those NSV growth engines where ... We continue to accelerate ***marketing effectiveness*** programs and the ... we have proposals that can't be judged as anything other than proposals. ...
www.diageo.com/NR/rdonlyres/...4BF2.../0504263000R561.doc -
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Note added at 1 day5 hrs (2009-08-29 20:10:16 GMT)
--------------------------------------------------
suggested translation for your context:
marketing effectiveness should be measured by bottom line performance as well as the sales growth it generates in businesses
source:
sales growth Definition
sales growth - definition of sales growth - The increase in sales over a
specific period of time, often but not necessarily annually.
www.investorwords.com/6655/sales_growth.html
--------------------------------------------------
Note added at 1 day5 hrs (2009-08-29 20:12:20 GMT)
--------------------------------------------------
another option:
marketing effectiveness should be ***measurable*** according to bottom line performance as well as the sales growth it generates in businesses
sources:
[PDF] Marketing & Sales - : PDF/Adobe Acrobat - Vista
growth, today's pharmaceutical marketplace is marked by fierce competition. New products face ever shorter ... Neither should it be taken as providing technical or other ..... on ***bottom-line performance***. The research provides a solid foundation .... ***Measuring marketing effectiveness***. • Measuring sales effectiveness ...
www.accenture.com/NR/rdonlyres/...F998.../mktg_sales_us.pdf -
[DOC] Europe – you will find most of the leaders of consumer goods ... - : Microsoft Word - HTML
We have some good Smirnoff vodka business in there with growth of about 20%, ... of P&L to give great ***bottom line performance*** compared to those NSV growth engines where ... We continue to accelerate ***marketing effectiveness*** programs and the ... we have proposals that can't be judged as anything other than proposals. ...
www.diageo.com/NR/rdonlyres/...4BF2.../0504263000R561.doc -
--------------------------------------------------
Note added at 1 day5 hrs (2009-08-29 20:10:16 GMT)
--------------------------------------------------
suggested translation for your context:
marketing effectiveness should be measured by bottom line performance as well as the sales growth it generates in businesses
source:
sales growth Definition
sales growth - definition of sales growth - The increase in sales over a
specific period of time, often but not necessarily annually.
www.investorwords.com/6655/sales_growth.html
--------------------------------------------------
Note added at 1 day5 hrs (2009-08-29 20:12:20 GMT)
--------------------------------------------------
another option:
marketing effectiveness should be ***measurable*** according to bottom line performance as well as the sales growth it generates in businesses
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