... hone the message for product X and its positioning/market position ...

... zero in on the message for ...

... pinpoint the positioning/market position of ...

... create a compelling message for ...


Carmakers zero in on families. Booming Las Vegas market shows automakers how to
meet needs of parents and their children. By Eric Mayne / The Detroit News ...
www.detnews.com/2005/specialreport/0501/09/B04-54385.htm

Full opening message of FundClass Topic #10, February 1998. Our facilitator is
Larissa Golden ... Zero in on what is most grantworthy, then propose it. ...
www.fundraiser-software.com/library/fundclass/fcini010.html

You also need to have a compelling message, one that delivers on your brand and
solidifies the relationship between your customers and your company. ...
www.marketingprofs.com/2/arthur1.asp

You must take your vision and translate it into a clear, focused and compelling
message that can be conveyed to all stakeholders.
www.entrepreneurs.about.com/cs/marketing/a/uc072303.htm

Without a compelling message, negotiations begin on weak foundations and are ...
The reality is that a compelling message sells itself and accelerates the ...
www.vividmessage.com/

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Note added at 45 mins (2005-06-20 04:19:56 GMT)
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I think that it might be useful to include *message* in the English but it\'s not absolutely necessary, of course, and two of the options (*zero in on* and *pinpoint* also work without the message component)