Glossary entry (derived from question below)
German term or phrase:
Konzeption
English translation:
Concept/Conception
Added to glossary by
gfish
Nov 30, 2009 16:53
14 yrs ago
14 viewers *
German term
Konzeption
German to English
Marketing
Advertising / Public Relations
Aus dem Impressum einer Opernbroschüre:
Konzeption und Redaktion: XXXX
Design: XXX
Wikipedia sagt folgendes:
In der Kommunikationsbranche ist die Konzeption(serstellung) eine der typischen Phasen in der Entwicklung von Werbekampagnen oder Werbemitteln und wird für gewöhnlich gesondert in Rechnung gestellt. Insofern Konzeptionen die Ideen enthalten, unterliegt ihre schöpferische Leistung als geistiges Eigentum dem Urheberrecht, für dessen Nutzung dem Rechte-Inhaber somit ein der Dauer und dem Umfang angemessenes Nutzungsentgelt zusteht. Mitarbeiter, welche Konzepte/Konzeptionen erstellen, werden in Werbe- und Kommunikationsagenturen als 'Konzeptioner' oder Konzepter bezeichnet.
Konzeption und Redaktion: XXXX
Design: XXX
Wikipedia sagt folgendes:
In der Kommunikationsbranche ist die Konzeption(serstellung) eine der typischen Phasen in der Entwicklung von Werbekampagnen oder Werbemitteln und wird für gewöhnlich gesondert in Rechnung gestellt. Insofern Konzeptionen die Ideen enthalten, unterliegt ihre schöpferische Leistung als geistiges Eigentum dem Urheberrecht, für dessen Nutzung dem Rechte-Inhaber somit ein der Dauer und dem Umfang angemessenes Nutzungsentgelt zusteht. Mitarbeiter, welche Konzepte/Konzeptionen erstellen, werden in Werbe- und Kommunikationsagenturen als 'Konzeptioner' oder Konzepter bezeichnet.
Proposed translations
(English)
| 4 +10 | Concept/Conception |
AC0
|
| 3 -1 | design |
Erika Nagy, Esq.
|
Proposed translations
+10
12 mins
Selected
Concept/Conception
.
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Note added at 15 mins (2009-11-30 17:08:55 GMT)
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http://www.brochure-designing.net/conceptdevelopment.html
***Concept*** Development
So what exactly is a creative ***concept***? ……It is an idea or a thought that will attract the attention of your target audience to first notice your advertising and promotional material and then to read the same. It also emphasizes the main idea or benefit of your product that you want to convey to your target audience.
The creative concept or the idea is a kind of “positive disturbance.†It attracts the target audience because it is something new, which they haven’t seen before. It appeals to them because something familiar has been presented to them in a different and unique manner. The creative concept or the idea can be presented either by using words or visual or both. It is a way of saying something that is most of the time not unique, in a unique manner. This disturbs the target audience in a positive manner and they are attracted to look at your advertising and promotional material.
Creative ***concept*** and marketing strategy
While developing a creative ***concept***, you need to keep in mind all the elements of the marketing strategy. The most important element is the positioning. Any communication that you send towards your target audience has to reinforce the positioning of the product. It is obvious that the positioning will play a critical role in the development of the concept. It can also be said that the creative concept presents the Unique Selling Proposition (USP) of your product or service in an interesting and unique manner. It could be presented either through visuals or words or a combination of both to attract the attention of your target audience. And in the process convince him to buy your product.
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Note added at 35 mins (2009-11-30 17:28:44 GMT)
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http://richardbwallace.com/labels/design.html
****Concept by*** Worktank, design and execution by Richard B Wallace
Executed at Worktank
------------------------------------------------------
http://www.behance.net/Gallery/Glennz-Tee-Concepts-2008/1576...
Vote for these ***concepts*** at Glennz Tees to help a us choose our next shirt print
-------------------------------------------------------
--------------------------------------------------
Note added at 15 mins (2009-11-30 17:08:55 GMT)
--------------------------------------------------
http://www.brochure-designing.net/conceptdevelopment.html
***Concept*** Development
So what exactly is a creative ***concept***? ……It is an idea or a thought that will attract the attention of your target audience to first notice your advertising and promotional material and then to read the same. It also emphasizes the main idea or benefit of your product that you want to convey to your target audience.
The creative concept or the idea is a kind of “positive disturbance.†It attracts the target audience because it is something new, which they haven’t seen before. It appeals to them because something familiar has been presented to them in a different and unique manner. The creative concept or the idea can be presented either by using words or visual or both. It is a way of saying something that is most of the time not unique, in a unique manner. This disturbs the target audience in a positive manner and they are attracted to look at your advertising and promotional material.
Creative ***concept*** and marketing strategy
While developing a creative ***concept***, you need to keep in mind all the elements of the marketing strategy. The most important element is the positioning. Any communication that you send towards your target audience has to reinforce the positioning of the product. It is obvious that the positioning will play a critical role in the development of the concept. It can also be said that the creative concept presents the Unique Selling Proposition (USP) of your product or service in an interesting and unique manner. It could be presented either through visuals or words or a combination of both to attract the attention of your target audience. And in the process convince him to buy your product.
--------------------------------------------------
Note added at 35 mins (2009-11-30 17:28:44 GMT)
--------------------------------------------------
http://richardbwallace.com/labels/design.html
****Concept by*** Worktank, design and execution by Richard B Wallace
Executed at Worktank
------------------------------------------------------
http://www.behance.net/Gallery/Glennz-Tee-Concepts-2008/1576...
Vote for these ***concepts*** at Glennz Tees to help a us choose our next shirt print
-------------------------------------------------------
Peer comment(s):
| agree |
philgoddard
: This is supported by the asker's Wikipedia entry - it's the overall creative idea.
2 mins
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Yes. Thank you.
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| agree |
Rolf Keiser
4 mins
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Thank you!
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| agree |
Rosa Foyle
: I recommend using "Concept" vs. Conception. Concept and Editorial Dept. (you have Design in the line below, so that aspect under "Konzept" is covered)....
9 mins
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I agree. Thank you.
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| agree |
Erika Nagy, Esq.
: I agree -- 'concept' -- it was one of my two choices -- the one I didn't go with :)
20 mins
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Well...actually it is a design concept. :-)
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| neutral |
British Diana
: Not clear which of the two possibilities is being advocated here // Thanks for explaining it! - but how can I now "agree"?
48 mins
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In the fields of advertising, design and the arts, "concept by" is an established way of saying "conception by" or "conceived by".
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| agree |
Inge Meinzer
: with concept
4 hrs
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Thank you, Inge.
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| agree |
Textklick
: With concept/ or 'creative concept'. 'Konzeption' may sound fine in DE but is does not sound very immaculate in EN.
5 hrs
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Thank you!
|
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| agree |
Lirka
: with textklick
6 hrs
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Thank you, Lirka!
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| agree |
milinad
11 hrs
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Thanks!
|
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| agree |
Jutta Scherer
: with Textclick
14 hrs
|
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Thanks, Jutta!
|
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| agree |
Jaime Hyland
: "Concept" reads better to me than "Conception"
1 day 21 hrs
|
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Thanks!
|
4 KudoZ points awarded for this answer.
Comment: "Thanks so much for your great help! "
-1
10 mins
Erika Nagy, Esq.
Native in English
Works in field
I pursue my passion: I translate
Native in: English 
, Hungarian
Works in: Hungarian to English, German to English, Romanian to English
design
although 'design' is repeated again as 'Design', I think it's the appropriate translation
Peer comment(s):
| disagree |
philgoddard
: I think it's about something less tangible than the design and layout. Also, you can't repeat "design" - it's confusing.
6 mins
|
Discussion
conception: 1) " an idea about what something is like, or a general understanding of something" and
2) a process in which someone forms a plan or idea ,e.g. the original conception of a book".
In my view it is the second meaning of "conception", and only this, which fits.
Unfortunately I don't know how to place my "agree"..