Glossary entry (derived from question below)
German term or phrase:
allein sprachlich schon
English translation:
even on a purely linguistic level
Added to glossary by
Rebekah Wils (X)
Mar 2, 2005 17:19
19 yrs ago
5 viewers *
German term
Rebekah Wils (X)
allein sprachlich schon
German to English
Marketing
Advertising / Public Relations
translation company website
This is from the website of a company advertising translating services. This part is talking about the qualities of a piece of advertising:
Denn ein Werbetext soll nicht nur informieren (wie andere Fachtexte), sondern auch beim Leser das Interesse wecken; er soll neugierig machen, ja, ihn (allein sprachlich schon) beeindrucken!
I'm not sure what the "allein sprachlich schon" bit means here, that the reader should only be impressed by the use of language?! Any help appreciated.
Denn ein Werbetext soll nicht nur informieren (wie andere Fachtexte), sondern auch beim Leser das Interesse wecken; er soll neugierig machen, ja, ihn (allein sprachlich schon) beeindrucken!
I'm not sure what the "allein sprachlich schon" bit means here, that the reader should only be impressed by the use of language?! Any help appreciated.
Proposed translations
(English)
Proposed translations
+4
5 mins
Michael Schubert
United States
United States
Native in English
Works in field
United States
Premium German Translation Services
Native in: English (Variant: US) 
Works in: German to English
Related KudoZ points
:
12
Selected
even on a purely linguistic level
An ad text should not only provide information, as other technical writing does, but also engage the readers' interest; it should excite their curiosity and impress them, even on a purely linguistic level.
I would suggest losing the parantheses in the xlation -- bad writing!
I would suggest losing the parantheses in the xlation -- bad writing!
Peer comment(s):
| agree |
HelenY
: I like this
30 mins
|
| agree |
Kim Metzger
: Nice job.
33 mins
|
| agree |
Robert Kleemaier
33 mins
|
| agree |
Marnen Laibow-Koser
: Cool. The parentheses are definitely undesirable in English, but I had the impression that in German, they'd be less bad. Am I wrong?
3 hrs
|
4 KudoZ points awarded for this answer.
Comment: "This is great, but thanks to everyone for their help. Sometimes one's brain shuts down at the end of the day :-)"
2 mins
it's nothing to do with 'only' in that sense
the text must awake the reader's curiosity and should even impress him, starting with the actual language....
+1
5 mins
even the language in itself
as in: "even the language in itself should make an impression on the reader".
HTH,
Orla
HTH,
Orla
+1
5 mins
Kim Metzger
Mexico
Mexico
Native in English
Mexico
Committed to Quality and Service
Native in: English (Variant: US)
Works in: German to English
Related KudoZ points
:
90
how well it's written
Because an advertising text should not only inform but also appeal to the reader's interest; it is supposed to make the readers curious, even impress them (if only just from the aspect of how well it's written)!
Peer comment(s):
| agree |
Johanna Timm, PhD
: actually, I think this version best reflected the register of the original
2 hrs
|
37 mins
if only linguistically
... it should impress the reader, if only linguistically.
Discussion