Glossary entry

German term or phrase:

100 Jahre den richtigen Dreh

English translation:

The turn of a century

Added to glossary by trans-agrar
Nov 29, 2006 14:31
17 yrs ago
1 viewer *
German term

100 Jahre den richtigen Dreh

German to English Marketing Engineering (general) Wortspiel
Überschrift eines Weihnachtsbriefs an Kunden eines Landmaschinenunternehmens. Das Unternehmen feierte dieses Jahr sein 100-jähriges Bestehen. Die Kunden erhalten dabei einen Akku-Schrauber.

Discussion

DC Josephs Nov 30, 2006:
Have you thought about suggesting that they find an alternative gift for English-speaking customers? At the very least, you might want to advise them of the various meanings of "to screw".
Francis Lee (X) Nov 29, 2006:
What's the full context, i.e. readership? What countries do the customers come from?

Proposed translations

+10
7 mins
Selected

The turn of a century



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Note added at 11 mins (2006-11-29 14:43:33 GMT)
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http://www.thefreedictionary.com/turn of the century

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Note added at 42 mins (2006-11-29 15:13:51 GMT)
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As your question criterion ('Wortspiel') requires, this is just a play on words. 'Turn of the century' is a set phrase which will be recognised by all English readers. I have slightly blurred or alienated it by replacing the definite article 'the' with the indefinite article 'a' to emphasise that the phrase is not being used in its literal sense.
If you use the suggested answers to your other questions that also include the word 'turn', you will presumably also want this somewhere in your title.
Note from asker:
Yes this sounds great. I just seem to be missing the connotation. I guess it refers to more than just the literal turn of the century. Would be great if you could enlighten me. Thanks
Thanks Andrew
Peer comment(s):

agree Claire Cox : Perfect!
3 mins
agree GT-Translations : Sounds good!
5 mins
agree Rebecca Garber : nice!
24 mins
agree TonyTK : So You Win Again (Hot Chocolate rising to No. 1 in July '77)
49 mins
http://www.quotedb.com/quotes/1303
agree Melanie Nassar : Wonderful! You could 'alienate' it a bit more by inserting an adjective - (the right turn, the best turn) , but your idea is quite inspired!
1 hr
agree Ingeborg Gowans (X) : very good!/ Schrauber which they receive, is a turn screw?
1 hr
agree Steffen Walter : Great turn of phrase :-)
2 hrs
agree Cilian O'Tuama : genauuw - That's the twist! Not "the" but "a" century.
9 hrs
agree Sandra Bradford : Nice...
17 hrs
agree KRAT (X)
677 days
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4 KudoZ points awarded for this answer. Comment: "Thank you to everybody - very inspiring discussion"
4 mins

100 years of just the job

unfortunately "screw" has rude connotations so you will have to play with things like "the knack" etc.
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15 mins

A dab hand for 100 years

... if the client's audience is UK
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2 hrs

100 years on the right track.

My version.
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