Glossary entry

German term or phrase:

dritter Frühling

English translation:

golden years

Added to glossary by PoveyTrans (X)
Jul 15, 2008 18:25
15 yrs ago
1 viewer *
German term

dritter Frühling

German to English Marketing Idioms / Maxims / Sayings marketing financial saving products
This is from a marketing brochure for a German-speaking investment fund which is targeting various customer segments, one of which is referred to obliquely using this term, implying...

"Sie haben noch viel vor, gehören noch lange nicht zum alten Eisen. Den Ruhestand haben Sie sich redlich verdient - aber ausruhen? Sie wollen etwas sehen von der Welt, neue Dinge erleben, zu denen Sie vorher keine Zeit hatten. Und außerdem möchten Sie auch an die denken, die nach Ihnen kommen. Wir haben das passende Angebot für Sie. Egal, ob es darum geht, sich eigene Wünsche zu erfüllen oder dafür zu sorgen, dass die, die Ihnen am Herzen liegen dies einmal tun können: Unsere Produktpalette ist vielseitig genug, um für jeden Bedarf das ideale Programm zu erstellen."

I thought of golden years but that is used elsewhere. Can anyone think of a good English equivalent....not heard of or found a reference to 'third spring' which was the translator's choice here...

TIA

Simon
Change log

Jul 16, 2008 07:24: Steffen Walter changed "Field (specific)" from "General / Conversation / Greetings / Letters" to "Idioms / Maxims / Sayings"

Discussion

PoveyTrans (X) (asker) Jul 15, 2008:
Thanks to everyone for the answers! These ones are always the funnest :-)

Proposed translations

+4
1 hr
Selected

golden years

another cliché that might fit

--------------------------------------------------
Note added at 1 hr (2008-07-15 20:08:08 GMT)
--------------------------------------------------

whoops, see you've already ruled that out, perhaps "it's never too late to do what you've always wanted to do"

--------------------------------------------------
Note added at 1 hr (2008-07-15 20:09:06 GMT)
--------------------------------------------------

making them the best years of your life (yea, right...)
Peer comment(s):

agree Textklick : Sorry Jon: didn't see your second amendment. Great song, right?
2 hrs
agree Stephen Sadie : with "the best years ..."
9 hrs
agree casper (X) : Good suggestions, Jonathan
12 hrs
agree Harald Moelzer (medical-translator)
3 days 20 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks to all for your inventive answers! This was a rush job so I plumped for JM's answer, being the most easily understandable and safest for this type of marketing text. "
16 mins

autumn years

http://idioms.thefreedictionary.com/autumn years

--------------------------------------------------
Note added at 17 mins (2008-07-15 18:42:56 GMT)
--------------------------------------------------

Or the autumn of your years or something along those lines.
Something went wrong...
17 mins

active retirement

More of a generic term to describe those who are retired but not sitting in a rocking chair on the porch.

I've seen a few references to "Third Spring", but they are all translations of the Udo Jürgens song.

I would avoid going "cute"; e.g., Silver Foxes, Grannies on the Go, or the like.
Something went wrong...
34 mins

A Fresh Blooming

Just an idea

--------------------------------------------------
Note added at 36 mins (2008-07-15 19:02:32 GMT)
--------------------------------------------------

Just based on how "Third Spring" in this article is described as a "fresh blooming" of ideas and thought:
http://216.239.59.104/search?q=cache:FSPnVllK8WIJ:cuapress.c...
Something went wrong...
+1
54 mins

third adolescence

At age 55, Shayn is having his second or **third adolescence** as he gets to play at work as a computer network systems manager and play at home with his kids.
http://www.shayn.com/music.html



over dinner, just now, some old friends i haven't seen in ages kept harping about how thin i am. granted i've lost some weight this year, but i think it's just that i got my hair lightened again yesterday. blonde = thin, see?
but just for the record, i am considering adopting anorexia along with the other heralds of my **third adolescence* (the scooter, the hair dye, the abject joblessness, the insatiable coke habit...)
http://www.lefton.net/blog/2006/03/im-anorexic.html



The adults have continued to work hard through their ses-
sions, some seemingly enjoying their **third adolescence**!Sophie is mum now to gorgeous bub Dan,. He comes with her to CE, he’s her biggest fan. ...
http://www.thespasticcentre.org.au/services/conded/info/news...



Her 2003 film Clement was a frenzied pop tart about a woman's infatuation with a teenage boy with results that American authorities might call kiddy porn but which at least pretends to pose questions for an age where many seem headed for a second or **third adolescence** while puberty advances at warp speed.
http://www.claudesplace.com/Modules/Forums/Topic.aspx?TopicI...



there are those that think it's crazy for a 62 year old to circumnavigate the country alone on a motorcycle, but I think they mostly wish they were as crazy as me. Others have said this trip plus my first tattoo prove that I am going though my second or **third adolescence**.
http://kride.blogspot.com/2007_07_07_archive.html
Peer comment(s):

agree Ingrid Moore : Perfect choice!
1 hr
Thank you, Ingrid
neutral Textklick : Please Chetan! You can do better than that - you have so often done so. Added: Thanks Chetan. Your comment is more gentlemanly than mine which - on reflection - sounds rude (but was not meant that way). ;-)
3 hrs
Am trying + am learning at KudoZ. Thank you so much for your encouragement, Textklick. I really appreciate it.
neutral Ken Cox : Most adults would object to being described as adolescent in any sense other than a playful one (which means that the term could only be used in quotation marks, if at all, in the asker's context).
4 hrs
You have a point, Ken. Thank you for shedding more light on this.
agree eloso (X)
8 hrs
Thanks, eloso
disagree Stephen Sadie : it may exist but it simply doesn't work here
10 hrs
Thank you, Stephen. You could help me, please, by telling me why "it simply doesn't work here"?
Something went wrong...
2 hrs

vintage years

I tried not to do the maudlin, patronising, cute thing, but may not have achieved it.... It sounds largely positive to my ears anyway.

I like the idea of ageing to perfection:
http://books.google.co.uk/books?hl=en&id=YI9yF7pJ3AoC&dq="vi...
Peer comment(s):

neutral Textklick : I fully subscribe to ageing to perfection, but would the punters really buy this?
2 hrs
Personally I think this market should be treated with respect and not patronised, but I guess it is not for us to question whether they would buy a third spring either.
Something went wrong...
2 hrs

golden age

http://money.propeller.com/story/2008/06/19/time-to-start-in...

I think this is nice and upbeat and not too hackneyed. There are enough examples, see above etc..
Peer comment(s):

neutral Textklick : Sounds too much like an era to me. Does "Joe Average" in the U.K. see retirement as a "golden age"?
1 hr
Something went wrong...
3 hrs

third age or

Was going to say more about third age when I found this!

"As Steve Weiner discovered, health and longevity have been stretched, creating the possibility of a new decades-long stage of life between the career- and family-building phase and the onset of true old age. No generally accepted term describes this emerging phase, but an ever-growing array of labels conveys its excitement: "the third age," "the second act," "my time," "the second adulthood," and "prime time." All of these are preferable to "retirement," which comes from the Old French word, retyrer, meaning to go off into seclusion."
Something went wrong...
+1
3 hrs

best years

...of their lives...

Should it not sound positive if it is selling something?
Peer comment(s):

agree Stephen Sadie : yes, but jonathan beat you to it!!!
6 hrs
Thanks. Yes, I conceded that.
Something went wrong...
+2
5 hrs

third youth

Another option, although I'm not at all sure that the term is current in English, and it raises the question of when you have your second youth -- perhaps when you emerge phoenix-like from your midlife crisis (new career, new spouse, new car, etc...).
Peer comment(s):

agree eloso (X)
3 hrs
agree casper (X) : To circumvent the question you have raised, may I suggest "(a) second youth" as a possible rendering, Ken? http://joysofaging.com/ and http://vhidiet.ediets.ie/news/article.cfm?article_id=1510 : two ghits from my search for "second youth" + retirement
8 hrs
Something went wrong...
+2
14 hrs

second prime (of your life)


kick-start the second prime of your life
(make) the rest of your life (is) the best of your life
the third season of /in your life is the best
the third season of your life is a new/second spring(time)
say hello to the second springtime of your life
say hello/welcome to another/ the new/the second springtime of/in your life
the third (and) exciting season of/in your life (is here)


http://www.amazon.com/gp/product/1586481207/ref=sip_pdp_dp_0
prime

http://www.thevillagesdailysun.com/articles/2006/08/23/villa...
Linkletter also referred to a new term, second prime, pointing out that the “prime of life” that used to be from 30-50 now has expands from 30 to 75 or 80.

“When I was born in 1912, you could expect to live 45 years,” he said. “Today it’s 75 and going up.

http://www.amazon.com/Make-Rest-Your-Life-Best/dp/0785289267
How to Make the Rest of Your Life the Best of Your Life

http://www.retirement-living.com/article.asp?aid=59
a new season in their lives
Peer comment(s):

agree casper (X) : "second prime (of your life)" sounds twice as good, Bernhard ;-)
19 mins
thank you, Chetan! :)
agree mill2
1 hr
thank you very much, mill!
Something went wrong...
19 days

"Golden Years Reinvented" or "Retirement 2.0"

the term: "dritter Frühling" is not really common in German, it seems to be a superlativ of the proverbial "zweiter Frühling". Zweiter Frühling does not neccessarily have anything to do with retirement or the golden years, it means the rediscovery of the joy of live and is therefore often connected to the midlife crisis.
The text above however clearly adresses retirees as its target group and promises to help those who do not want to rest with another rediscovery of the joys of life for which they didn´t have the time so far. The translation of "dritter Frühling" should therefore be something that reflects the notion that retirement can be a chance to start new things like the "Golden Years Reinvented" or "Retirement 2.0" for example.
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search